Inspiring the world from Barcelona.

A shared DNA for performance, creativity and unique style – this is what drives the alliance between the Barcelona-born brands CUPRA and FC Barcelona. 

CUPRA’s dedication to sport and innovation has brought it to the football pitch in this historic moment; partnering up with its hometown’s football club for the next five seasons, as its Official Automotive and Mobility Partner. Going beyond the traditional partnership, the brands’ main goals were forged from their shared values and histories. 

Barcelona is home to both CUPRA and FC Barcelona, Both share a dynamic spirit and are dedicated to promoting young talent and innovative thinking.

“This innovative alliance with one of the world’s greatest football clubs shows our strong bet for the CUPRA brand and our commitment with Barcelona. Furthermore, partnering with one of the city’s major representatives will support our globalisation strategy as an organisation”, said Luca de Meo, SEAT President and Chairman of the Board of its special car division, CUPRA.

CUPRA also takes its place as one of the football club’s Global Official Partners.

A CUPRA VIP Box will also be set up at all the club’s home games in Camp Nou, as well as a temporary dedicated area outside the stadium, enabling Barça fans to get to know the brand. Furthermore, the stadium’s facilities will be the testing ground for urban mobility projects.

The CUPRA Formentor also becomes the first-ever model to be selected as FC Barcelona official car. On the announcement, CUPRA CEO Wayne Griffiths highlighted that “naming the CUPRA Formentor as FC Barcelona’s official car is a natural move. This model has been designed, developed and will be produced in Barcelona, the city where these two brands were born and from where we want to inspire the world. This assignation will boost the car’s global visibility and places us one step further in making CUPRA a desirable brand for car lovers.”

As part of the partnership between CUPRA and FC Barcelona, the CUPRA Formentor will be delivered to the football club for institutional uses. Moreover, the partnership also provides that those players who would like to enjoy the new model will have the option of customising their own CUPRA Formentor, thanks to its high level of personalisation with a broad colour palette and several other design elements. One of the first players to express his desire to get his hands on the brand’s flagship model is the German goalkeeper Marc ter Stegen, who became a CUPRA global ambassador last February.

Stay tuned for more exciting news on this exclusive collaboration.